About FocusApp
Built for exporters, by people who've run export floors
FocusApp started because the carpet and rug export business runs on more spreadsheets than any business should have to — and the people running it deserve software built for them, not adapted for them.
Every exporter we've met runs the same way at first: a spreadsheet for buyers, a notebook for production, a phone full of WhatsApp threads holding the business together. It works — until the order volume doubles, a key person leaves, or a buyer asks a question nobody can answer fast enough.
We built FocusApp with exporters, not just for them — sitting on factory floors in Bhadohi and Panipat, watching how orders actually move from enquiry to shipment, and building software around that reality instead of a generic template. Buyers, products, orders, production, documents, and accounts, all connected, so nothing depends on one person's memory holding up.
50+
exporters trust us
10+
years of domain expertise
25%
faster deliveries, on average
What we believe
Built for one industry, not every industry
We didn't bolt a generic CRM onto export workflows. Buyers, looms, and bills of exchange are first-class concepts, not custom fields.
Plain-spoken, not enterprise jargon
If you can use WhatsApp, you can use FocusApp. We write for the person running the business, not an IT department.
Your data stays yours
Encrypted, isolated to your company, and never shared or sold. Full stop.
Shipped by people who've done the job
Our team has run export operations and factory floors — the product reflects what actually breaks.
The people behind it
Rohan Verma
Product Lead, FocusApp
Rohan builds FocusApp's production and documents modules. He spends more time on factory floors in Bhadohi and Panipat than at his desk, making sure the software matches how carpets actually get made.
Ayesha Khan
Head of Customer Success, FocusApp
Ayesha spends her days onboarding exporters onto FocusApp and turning their WhatsApp chaos into a working system. Before FocusApp, she ran export operations for a Bhadohi carpet manufacturer for six years.
Rohan Verma
Product Lead, FocusApp
Rohan builds FocusApp's production and documents modules. He spends more time on factory floors in Bhadohi and Panipat than at his desk, making sure the software matches how carpets actually get made.
Ayesha Khan
Head of Customer Success, FocusApp
Ayesha spends her days onboarding exporters onto FocusApp and turning their WhatsApp chaos into a working system. Before FocusApp, she ran export operations for a Bhadohi carpet manufacturer for six years.
Rohan Verma
Product Lead, FocusApp
Rohan builds FocusApp's production and documents modules. He spends more time on factory floors in Bhadohi and Panipat than at his desk, making sure the software matches how carpets actually get made.
Ayesha Khan
Head of Customer Success, FocusApp
Ayesha spends her days onboarding exporters onto FocusApp and turning their WhatsApp chaos into a working system. Before FocusApp, she ran export operations for a Bhadohi carpet manufacturer for six years.
Want to see it running your business?
Talk to us and we'll walk through FocusApp against how your export business actually runs today.